-Franchising – A Definition
Franchising is a steadily growing, modern and alternative forms of distribution –
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A new business starting out in franchising today can expect to receive a turnkey business concept, that shows him how to market their business successfully -
with German know-how, in particular, Franchising is a partnership-based distribution system with the objective of sales promotion.
INNOPlus-Tech- as the franchisor creates an overall business concept which our franchisees implement independently.
The franchisee is a legally independent entrepreneur operating at their own risk.
INNOPlus-Tech- who acts as franchisor grants its partners (franchisees) the right to operate a business using its products and/or services under their own name or under the name of INNOPlus-Tech. (IPS-System)
In return for the rights and support services granted by the franchisor -
the franchisee pays sign-up or franchising fees as outlined in the contractual agreement.
Franchising as a distribution model is designed to ensure that the fundamentally diverse concept is tailored to suit the relevant product or industry and that the distribution of tasks between franchisor and franchisee allows for enough flexibility that the system can adapt to new market conditions at any time.
Benefits of Franchising and Your Personal Advantages
- Competent support and supervision in setting up your business,
- Know-how transfer
- Competitive advantages ensure high profit margins
- Education and training for franchisees
- The system is controlled by quality management processes
- Continuous development of the franchise concept
The success strategy of franchising
lies in the win-win partnership where both partners –
franchisee and franchisor – benefit equally.
SUMMARY:
Franchising combines the advantages of direct sales channels, such as a uniform brand experience and proximity to the market, with the benefits of indirect distribution, including an above-average commitment offered by legally independent distributors (franchisees). Franchising offers the opportunity to make a successful business idea available to a number of partners, helping to spread and promote a specific type of business.